Curated News from The Drum on March 25, 2021 As the demise of third-party cookies approaches fast, advanced contextual advertising solutions are being tipped as one solution to help plug the targeting …
Contextual Advertising, Unique Identifiers Coming In Focus as Cookies Fade, Meredith’s Borsa on the #BeetCast
Curated News from Beet.tv on March 21, 2021 Alysia Borsa, President of Digital at Meredith Corporation, the giant lifestyle publisher, discusses how she is navigating the post-cookie world in this episode of …
Emerging Identifiers For Digital Advertising: Are Brands Really Prepared?
Curated News from AdExchanger on March 18, 2021 Advertisers and publishers are bracing for upheaval as two major identifiers commonly used for audience-based targeting are set to go away. But are marketers …
Context Is King for Brands Seeking Households with Kids: Wildbrain Spark’s Charles Gabriel
Curated News from Beet.tv on September 22, 2020 LOS ANGELES – Families with young children are spending more time with digital entertainment as the coronavirus pandemic limits many of the outdoor activities …
Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja
Curated News from Beet.tv on September 9, 2020 Apple may have delayed a big change to the way advertisers can get user data from iOS devices – but the change will still …
How AT&T Is Navigating Media Buying During A Pandemic: Carter
Curated News from Beet.tv on May 15, 2020 Finding the right audience for marketing messages was already becoming complex. But the COVID-19 pandemic has posed a whole new set of challenges. Audience …
‘A glimpse of the internet of the future’: For a fee, Spiegel offers anti-tracking browsing
Curated News from Digiday on February 19, 2020 As privacy regulations and internet browsers tighten up, anti-tracking options emerge from publishers. This month, German publisher Spiegel, which publishes weekly news magazine Der …
‘It’s a race to brand safety’ – how to battle ad keyword blocking
Curated News from The Drum on January 14, 2020 ‘Sex’, ‘violence‘, ‘death‘, ‘alcohol‘, ‘slavery‘, ‘kill‘, ‘injury‘, ‘shoot‘, ‘disaster‘ and ‘bastards‘ – these are some of the keywords brands are choosing not to …
The cookie has crumbled and it should be good for brand-building
Curated News from campaignlive.co.uk on January 20, 2020 More than 60% of total UK ad spend is predicted to be online this year, according to the Advertising Association. Only the US and …
UK publishers losing digital ad revenue due to content ‘blacklists’
Curated News from TheGuardian.com on January 20, 2020 UK newspaper and magazine publishers lost almost £170m in digital revenue last year as technology designed to stop advertisements from appearing next to hard-hitting …