Curated News from AdAge on July 14, 2021 Now that third-party cookies will survive until 2023, you can relax and prioritize all the things you abandoned in the sprint to alternatives. Or …
A New Creative Renaissance
Curated News from SmartBrief on June 24, 2021 Advertising has historically been romanticized as an art form. However, for the past decade, the heavy focus on audience-based targeting steered the industry toward …
Disruption in AdTech: where are we and what next?
Curated News from Lexology on June 14, 2021 The AdTech industry is facing its biggest overhaul since its inception, which inevitably will have an impact of the wider web ecosystem as so …
Why Colorado’s data privacy bill may be a big mountain to climb for marketers
Curated News from The Drum on June 10, 2021 The Colorado Privacy Act — the Mile High State’s take on comprehensive CCPA-like data privacy legislation — is expected to be signed into …
Marketers fret as Apple’s hardline stance on tracking gets firmer
Curated News from DigiDay on June 10, 2021 Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so. …
The Complexity Of Identity In A Post-Cookie World
Curated News from BandT on June 10, 2021 The crumbling of the cookie creates a complex situation around identity – how will brands know who, or where, their audience is without those …
Contextual offers the answer to the cookie question
Curated News from MartechCube on June 3, 2021 To marketers used to using the cookie for targeting, the next year or so is looking bleak. Apple ID is fading away in a …
Context: The Smoked Paprika Of Your Campaign Recipe
Curated News from MediaPost on March 31, 2021 In the olden days of internet-based advertising, content was king. In the more recent era, we left behind the old-time model of monarchy-focused governance …
Contextual advertising: the solution to a cookie-less future?
Curated News from The Drum on March 25, 2021 As the demise of third-party cookies approaches fast, advanced contextual advertising solutions are being tipped as one solution to help plug the targeting …
Contextual Advertising, Unique Identifiers Coming In Focus as Cookies Fade, Meredith’s Borsa on the #BeetCast
Curated News from Beet.tv on March 21, 2021 Alysia Borsa, President of Digital at Meredith Corporation, the giant lifestyle publisher, discusses how she is navigating the post-cookie world in this episode of …