Curated News from MartechCube on June 3, 2021 To marketers used to using the cookie for targeting, the next year or so is looking bleak. Apple ID is fading away in a …
Context: The Smoked Paprika Of Your Campaign Recipe
Curated News from MediaPost on March 31, 2021 In the olden days of internet-based advertising, content was king. In the more recent era, we left behind the old-time model of monarchy-focused governance …
Contextual advertising: the solution to a cookie-less future?
Curated News from The Drum on March 25, 2021 As the demise of third-party cookies approaches fast, advanced contextual advertising solutions are being tipped as one solution to help plug the targeting …
Contextual Advertising, Unique Identifiers Coming In Focus as Cookies Fade, Meredith’s Borsa on the #BeetCast
Curated News from Beet.tv on March 21, 2021 Alysia Borsa, President of Digital at Meredith Corporation, the giant lifestyle publisher, discusses how she is navigating the post-cookie world in this episode of …
Emerging Identifiers For Digital Advertising: Are Brands Really Prepared?
Curated News from AdExchanger on March 18, 2021 Advertisers and publishers are bracing for upheaval as two major identifiers commonly used for audience-based targeting are set to go away. But are marketers …
Context Is King for Brands Seeking Households with Kids: Wildbrain Spark’s Charles Gabriel
Curated News from Beet.tv on September 22, 2020 LOS ANGELES – Families with young children are spending more time with digital entertainment as the coronavirus pandemic limits many of the outdoor activities …
Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja
Curated News from Beet.tv on September 9, 2020 Apple may have delayed a big change to the way advertisers can get user data from iOS devices – but the change will still …
How AT&T Is Navigating Media Buying During A Pandemic: Carter
Curated News from Beet.tv on May 15, 2020 Finding the right audience for marketing messages was already becoming complex. But the COVID-19 pandemic has posed a whole new set of challenges. Audience …
‘A glimpse of the internet of the future’: For a fee, Spiegel offers anti-tracking browsing
Curated News from Digiday on February 19, 2020 As privacy regulations and internet browsers tighten up, anti-tracking options emerge from publishers. This month, German publisher Spiegel, which publishes weekly news magazine Der …
‘It’s a race to brand safety’ – how to battle ad keyword blocking
Curated News from The Drum on January 14, 2020 ‘Sex’, ‘violence‘, ‘death‘, ‘alcohol‘, ‘slavery‘, ‘kill‘, ‘injury‘, ‘shoot‘, ‘disaster‘ and ‘bastards‘ – these are some of the keywords brands are choosing not to …