Brand safety is at the heart of everything we do. 18 years ago when Vibrant was created, the core purpose was to find relevant, brand safe environments for advertisers. Our …
35% of Audience data Affected by GDPR say Media Buyers
Pre-GDPR, we polled media buyers to ascertain their thoughts on how the legislation would affect their client’s consumer data/profiles. The stats looked bleak. Respondents predicted that 43% of audience data …
Tech Talk Thursday! Latest News from the World of Tech.
Every Thursday we hand the blog over to the smartest people at Vibrant to share what they’ve been reading and watching this week. All tech related of course! Tho, we’d …
Ad Buyers Still Uncertain How GDPR Affects Their Budgets
Vibrant research featured on eMarketer Although the European Union’s General Data Protection Regulation (GDPR) is now in effect, it remains unclear to many advertisers how the new regulation will influence their …
Biggest Brands’ Will Lose Use Of 43 Per Cent Of EU Audience Data After GDPR Day, Say Media Buyers
Nearly Half Of EU Consumer Data Profiles Could Be Deleted More Contextual Targeting Ad Campaigns Will Fill Data Gap Senior media planners and buyers for hundreds of the world’s biggest …
Nearly half of EU audience data will be unusable post-GDPR
As featured on MediaTel on 24 May 2018. As GDPR comes into full force, senior media buyers for hundreds of brands are predicting a loss of 43% in EU audience …
AOP Launches Ad Blocking Guide Sponsored by Vibrant Media
Featured on AdTechDaily The Association for Online Publishing (AOP) has launched a comprehensive Ad Blocking Guide to demonstrate the scale of the problem, share best practice, and examine collective industry …
The Future – Immersive and Contextually Relevant Ad Experiences
‘Smartphones have fundamentally changed every aspect of our lives’: a concept that none of us can escape and a subject which formed a large part of the conversation at Europe’s …
Direct buys and non-blind programmatic need context to solve brand safety
View PostIs Immersive VR the Future of Advertising?
Virtual Reality can rejuvenate advertising but it won’t solve every business problem, says report Advertising experiences in Virtual Reality (VR) and Augmented Reality (AR) offers plenty of potential to get …