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  • Vibrant News / October 9, 2019

    As the third-party cookie crumbles, publishers scramble for alternatives

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  • Vibrant News / September 17, 2019

    How Oracle Is Acclimating to a Pro-Privacy Climate

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Emerging Identifiers For Digital Advertising: Are Brands Really Prepared?

In Vibrant News by bnyquistMarch 19, 2021

Curated News from AdExchanger on March 18, 2021 Advertisers and publishers are bracing for upheaval as two major identifiers commonly used for audience-based targeting are set to go away. But are marketers …

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Context Is King for Brands Seeking Households with Kids: Wildbrain Spark’s Charles Gabriel

In Vibrant News by bnyquistSeptember 22, 2020

Curated News from Beet.tv on September 22, 2020 LOS ANGELES – Families with young children are spending more time with digital entertainment as the coronavirus pandemic limits many of the outdoor activities …

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Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja

In Vibrant News by bnyquistSeptember 9, 2020

Curated News from Beet.tv on September 9, 2020 Apple may have delayed a big change to the way advertisers can get user data from iOS devices – but the change will still …

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How AT&T Is Navigating Media Buying During A Pandemic: Carter

In Vibrant News by bnyquistJune 1, 2020

Curated News from Beet.tv on May 15, 2020 Finding the right audience for marketing messages was already becoming complex. But the COVID-19 pandemic has posed a whole new set of challenges. Audience …

‘A glimpse of the internet of the future’: For a fee, Spiegel offers anti-tracking browsing

In Vibrant News by bnyquistMarch 3, 2020

Curated News from Digiday on February 19, 2020 As privacy regulations and internet browsers tighten up, anti-tracking options emerge from publishers. This month, German publisher Spiegel, which publishes weekly news magazine Der …

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‘It’s a race to brand safety’ – how to battle ad keyword blocking

In Vibrant News by bnyquistFebruary 4, 2020

Curated News from The Drum on January 14, 2020 ‘Sex’, ‘violence‘, ‘death‘, ‘alcohol‘, ‘slavery‘, ‘kill‘, ‘injury‘, ‘shoot‘, ‘disaster‘ and ‘bastards‘ – these are some of the keywords brands are choosing not to …

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The cookie has crumbled and it should be good for brand-building

In Vibrant News by bnyquistJanuary 20, 2020

Curated News from campaignlive.co.uk on January 20, 2020 More than 60% of total UK ad spend is predicted to be online this year, according to the Advertising Association. Only the US and …

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UK publishers losing digital ad revenue due to content ‘exclusion lists’

In Vibrant News by bnyquistJanuary 20, 2020

Curated News from TheGuardian.com on January 20, 2020 UK newspaper and magazine publishers lost almost £170m in digital revenue last year as technology designed to stop advertisements from appearing next to hard-hitting …

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Google wants to phase out support for third-party cookies in Chrome within two years

In Vibrant News by bnyquistJanuary 14, 2020

Curated News from Adweek.com on January 14, 2020 In a move that many have feared for the last year, Google has finally given a timeline for phasing out support for third-party cookies in its …

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As the third-party cookie crumbles, publishers scramble for alternatives

In Vibrant News by bnyquistOctober 9, 2019

Curated News from Digiday.com on October 9, 2019 Publishers are chasing ways to commercialize their first-party data. Their goal: Create audience identifiers that help clients target the right people at scale, without …

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