Virtual Reality can rejuvenate advertising but it won’t solve every business problem, says report Advertising experiences in Virtual Reality (VR) and Augmented Reality (AR) offers plenty of potential to get …
Are we hungry for more snackable content?
As we proceed full steam ahead into the second half of 2017, we can’t help but cast our eye on the industry’s trends and predications for the future. But what …
How Virtual and Augmented Reality Ads Improve Consumer Engagement
In an increasingly competitive and fragmented age for electronic content providers—when ad blocking, alternative content channels, and decreased attention spans seriously threaten the bottom line—publishers might want to consider seeking …
Do You Know Where Your Ad Campaigns Are Running?
In the aftermath of the 2017 brand safety scandal we asked media planners… do you know where your campaigns are running? We did a poll across the UK, US & DE and found …
73% of ad buyers feel ill-informed about ad safety measures
Just over a quarter of ad buyers and planners are confident they understand the safety measures provided by ad vendors, according to research from Vibrant Media. The research also found …
Google Or Blind Programmatic? Which Is The Brand Safety’s Arch Villain?
Given the brand safety debacle over YouTube and brand safety, you would think that the subject was always front of mind at media agencies — if not before, then certainly …
Just One In Four Ad Buyers Know The Brand Safety Measures Of The Ads They Buy
Post-scandal research suggests alarming lack of brand safety knowledge New ad placement guarantee spearheaded by Vibrant Media Co-Founder, Doug Stevenson New research conducted in the aftermath of the 2017 brand …
Immersive Advertising – Can We Put the Fun Back into Digital Media?
Last week in NYC we hosted a launch party for our new immersive advertising solutions – Vibrant Insperience. However, this wasn’t your typical party. Yes we had an open bar, and …
Digital advertising and facing the realities of immersive marketing
Digital advertising is changing: virtual reality and augmented reality marketing strategies have matured to a position of true viability so that marketers can offer consumers far more entertaining, compelling and …
Are AR and VR Ads Compelling Enough?
Marketers are drawn to immersive technologies like augmented reality (AR) and virtual reality (VR), but when it comes to actually buying these ads for clients, a majority have yet to do …