Image
  • Home
  • About
  • Advertisers
  • Publishers
  • News
  • Contact
PRIVACY
Login
  • Vibrant News / July 20, 2018

    Tech Talk Thursday! Latest News from the World of Tech.

    View Post
  • Vibrant News / July 22, 2018

    35% of Audience data Affected by GDPR say Media Buyers

    View Post
View Post

‘It’s a race to brand safety’ – how to battle ad keyword blocking

In Vibrant News by bnyquistFebruary 4, 2020

Curated News from The Drum on January 14, 2020 ‘Sex’, ‘violence‘, ‘death‘, ‘alcohol‘, ‘slavery‘, ‘kill‘, ‘injury‘, ‘shoot‘, ‘disaster‘ and ‘bastards‘ – these are some of the keywords brands are choosing not to …

View Post

The cookie has crumbled and it should be good for brand-building

In Vibrant News by bnyquistJanuary 20, 2020

Curated News from campaignlive.co.uk on January 20, 2020 More than 60% of total UK ad spend is predicted to be online this year, according to the Advertising Association. Only the US and …

View Post

UK publishers losing digital ad revenue due to content ‘blacklists’

In Vibrant News by bnyquistJanuary 20, 2020

Curated News from TheGuardian.com on January 20, 2020 UK newspaper and magazine publishers lost almost £170m in digital revenue last year as technology designed to stop advertisements from appearing next to hard-hitting …

View Post

Google wants to phase out support for third-party cookies in Chrome within two years

In Vibrant News by bnyquistJanuary 14, 2020

Curated News from Adweek.com on January 14, 2020 In a move that many have feared for the last year, Google has finally given a timeline for phasing out support for third-party cookies in its …

View Post

As the third-party cookie crumbles, publishers scramble for alternatives

In Vibrant News by bnyquistOctober 9, 2019

Curated News from Digiday.com on October 9, 2019 Publishers are chasing ways to commercialize their first-party data. Their goal: Create audience identifiers that help clients target the right people at scale, without …

View Post

Brand Suitability Shows How Content Is Still King (or Queen)

In Vibrant News by bnyquistOctober 9, 2019

Curated News from MarTechAdvisor.com on October 9th, 2019 In their Brand Safety research, the Trustworthy Accountability Group Brand states, “Brand Safety is a component of a larger effort to control ad placement …

View Post

Google experiments with its own contextual ads, as privacy legislation looms

In Vibrant News by bnyquistSeptember 24, 2019

Curated News from AdAge.com on September 24, 2019 Google is experimenting with contextual ads at “much lower costs” when it comes to marketing its own products—even as it leads the way as …

View Post

How Oracle Is Acclimating to a Pro-Privacy Climate

In Vibrant News by bnyquistSeptember 17, 2019

Curated News from Adweek.com on September 17, 2019 Oracle was dealt a significant blow by the European Union’s General Data Protection Regulations (GDPR), leading the company to effectively pull the plug on its …

View Post

Tech Talk Thursday! Latest News from the World of Tech.

In Vibrant News by jstemmildtJuly 26, 2018

Today in London It’s 33 degrees. Probably the hottest day on record! Whilst we swelter away on the tube ride to the office, fanning ourselves to keep cool, the tech …

View Post

Vibrant has DTSG Brand Safety Seal Renewed!

In Vibrant News by jstemmildtJuly 24, 2018

Brand safety is at the heart of everything we do. 18 years ago when Vibrant was created, the core purpose was to find relevant, brand safe environments for advertisers. Our …

  • Page 1 of 4
  • 1
  • 2
  • 3
  • ...
  • 4
  • →

Recent Posts

  • ‘It’s a race to brand safety’ – how to battle ad keyword blocking
  • With third-party cookies on the way out, shared IDs face an existential crisis
  • The cookie has crumbled and it should be good for brand-building
  • UK publishers losing digital ad revenue due to content ‘blacklists’
  • Google wants to phase out support for third-party cookies in Chrome within two years

Archives

  • February 2020
  • January 2020
  • October 2019
  • September 2019
  • July 2018
  • June 2018
  • May 2018
  • November 2017
  • October 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2015
Privacy Policy | Cookie Statement | General Terms & Conditions | Privacy Complaints | Opt Out
© 2020 Vibrant Media. All Rights Reserved.
Cookie Consent
Image Image Image Image
  • Home
  • About
  • Advertisers
  • Publishers
  • News
  • Contact
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok