Curated News from AdExchanger on March 18, 2021 Advertisers and publishers are bracing for upheaval as two major identifiers commonly used for audience-based targeting are set to go away. But are marketers …
Context Is King for Brands Seeking Households with Kids: Wildbrain Spark’s Charles Gabriel
Curated News from Beet.tv on September 22, 2020 LOS ANGELES – Families with young children are spending more time with digital entertainment as the coronavirus pandemic limits many of the outdoor activities …
Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja
Curated News from Beet.tv on September 9, 2020 Apple may have delayed a big change to the way advertisers can get user data from iOS devices – but the change will still …
Campaign Planning: Rolling With The Punches
Curated News from AdExchanger on May 27, 2020 First-party data can be leveraged for insights into existing customers and to identify patterns to find potential consumers. Contextual targeting can be far more subtle …
The Way You’ve Been Shopping Has Upended Advertising
Curated News from Forbes on May 20, 2020 Contextual targeting, the darling of decades past, is reemerging as a wise choice for advertisers — and it has gotten much, much smarter. Using …
How AT&T Is Navigating Media Buying During A Pandemic: Carter
Curated News from Beet.tv on May 15, 2020 Finding the right audience for marketing messages was already becoming complex. But the COVID-19 pandemic has posed a whole new set of challenges. Audience …
Forget The Cookie Apocalypse. Here Comes The ‘Adtech Renaissance’
Curated News from Forbes on February 18, 2020 As a brand consultant, I often advise clients to consider the valence of their stories. If it has a negative valence — i.e., “the …
‘A glimpse of the internet of the future’: For a fee, Spiegel offers anti-tracking browsing
Curated News from Digiday on February 19, 2020 As privacy regulations and internet browsers tighten up, anti-tracking options emerge from publishers. This month, German publisher Spiegel, which publishes weekly news magazine Der …
‘It’s a race to brand safety’ – how to battle ad keyword blocking
Curated News from The Drum on January 14, 2020 ‘Sex’, ‘violence‘, ‘death‘, ‘alcohol‘, ‘slavery‘, ‘kill‘, ‘injury‘, ‘shoot‘, ‘disaster‘ and ‘bastards‘ – these are some of the keywords brands are choosing not to …
With third-party cookies on the way out, shared IDs face an existential crisis
Curated News from digiday.com on January 14, 2020 Shared identifiers — standardized ways of identifying and sharing user data between publishers and ad tech vendors — are likely next in line to …