Curated News from digiday.com on January 14, 2020 Shared identifiers — standardized ways of identifying and sharing user data between publishers and ad tech vendors — are likely next in line to …
The cookie has crumbled and it should be good for brand-building
Curated News from campaignlive.co.uk on January 20, 2020 More than 60% of total UK ad spend is predicted to be online this year, according to the Advertising Association. Only the US and …
UK publishers losing digital ad revenue due to content ‘blacklists’
Curated News from TheGuardian.com on January 20, 2020 UK newspaper and magazine publishers lost almost £170m in digital revenue last year as technology designed to stop advertisements from appearing next to hard-hitting …
Google wants to phase out support for third-party cookies in Chrome within two years
Curated News from Adweek.com on January 14, 2020 In a move that many have feared for the last year, Google has finally given a timeline for phasing out support for third-party cookies in its …
As the third-party cookie crumbles, publishers scramble for alternatives
Curated News from Digiday.com on October 9, 2019 Publishers are chasing ways to commercialize their first-party data. Their goal: Create audience identifiers that help clients target the right people at scale, without …
Brand Suitability Shows How Content Is Still King (or Queen)
Curated News from MarTechAdvisor.com on October 9th, 2019 In their Brand Safety research, the Trustworthy Accountability Group Brand states, “Brand Safety is a component of a larger effort to control ad placement …
Google experiments with its own contextual ads, as privacy legislation looms
Curated News from AdAge.com on September 24, 2019 Google is experimenting with contextual ads at “much lower costs” when it comes to marketing its own products—even as it leads the way as …
How Oracle Is Acclimating to a Pro-Privacy Climate
Curated News from Adweek.com on September 17, 2019 Oracle was dealt a significant blow by the European Union’s General Data Protection Regulations (GDPR), leading the company to effectively pull the plug on its …
Tech Talk Thursday – Bendy Phones & New Moons
Happy Thursday! Here’s your weekly Technology news roundup from Vibrant’s Tech Team. Cheers! The Vibrant Tech Team Top Tech Stories This Week Earth has Two extra, Hidden moons Earth’s …
Tech Talk Thursday – Android For the Paranoid
Happy Thursday! Here’s your weekly Technology news roundup from Vibrant’s Tech Team. We’ve compiled our best reads this week to give you a 5 min summary on the latest and …